News from Irish Hotels & Guesthouses

Tue 27 Sep, 2022
Tuesday 27 Sep, 2022

Cliffs of Moher

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‘Epic Trip’ Digital Tourism Campaign reaches 3.4 million in North America
Hosted by the Cliffs of Moher Experience and supported by Tourism Ireland, Aer Lingus and Clare tourism operators
 Wed 7th September 2022

‘Epic Trip’ winners Peggy and Daniel Haukup from Wichita, Kansas, USA, pictured on their arrival to Clare with Melanie Lennon, Sales & Marketing Manager, Cliffs of Moher Experience, at the Falls Hotel in Ennistymon, County Clare.

An ‘Epic Trip’ competition offering a 5-day getaway break to County Clare has attracted more than 34,000 entries from across the United States and Canada. Hosted by the Cliffs of Moher Experience and supported by Tourism Ireland, Aer Lingus and Clare tourism operators, the digital tourism marketing campaign targeted the North American market and reached an audience of 3.4 million people via Cliffs of Moher Experience social media channels.

The winning couple, Peggy and Daniel Haukup from Wichita in Kansas, arrived in Ireland this morning. Their prize includes Aer Lingus direct scheduled return flights from the USA with AVIS car hire and a five-night stay in County Clare with attractions and activities included.

Geraldine Enright, Director of the Cliffs of Moher Experience, said, “The success of this digital marketing campaign is the result of a collaborative effort involving Aer Lingus and Tourism Ireland and is evidence that an inter-agency digital marketing campaign can be very effective at capturing a wider audience.

“The campaign is funded by Tourism Ireland through the Industry Market Access Programme (IMAP), which has been established to support the tourism industry on the island of Ireland to recover swiftly from the effects of the Covid-19 pandemic,” she explained. “The Programme has a particular focus on supporting sales focused activities in key overseas markets such as the North American market, which our campaign specifically targeted.”

Ms. Enright said that targeting the North American visitor market following two years of declining international visitors to Ireland is central to ongoing recovery of the Irish tourism sector.

Melanie Lennon, Sales and Marketing Manager, Cliffs of Moher Experience, said, “In conjunction with Tourism Ireland and local tourism providers, we curated a packaged holiday that incorporates the best of what Clare has to offer in terms of attractions, activities and our food produce.

“Our focus has been on promoting what the wider North Clare region has to offer beyond the Cliffs of Moher tapping into our key objectives in the Cliffs of Moher Strategy 2040, which include delivering economic benefits to the wider tourism economy. The support shown by the local sector throughout this campaign is very encouraging and underlines the importance of and benefits associated with the sector working together.”

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