Images of the Wild Atlantic Way were beamed into the homes of over 1 million people across Great Britain, in a new season of a popular TV series called The Car Years, when episodes one and two aired on ITV4 this week.

The eight-part series was filmed entirely along the Wild Atlantic Way and was supported by Tourism Ireland. Over the eight episodes – which focus on eight classic motoring years – the show’s presenters, Vicki Butler-Henderson and Alex Riley, each select a car that they believe is worthy of being crowned the best classic car of that particular year.

The classic cars are put through their paces on some of the most picturesque driving routes along Wild Atlantic Way – including the Ring of Kerry and the Conor Pass. Vicki and Alex also visit the Kilgarvan Motor Museum, Connemara Airport, Ballynahinch Castle and Galway city.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to support the production of the latest series of The Car Years. With over 1 million people across Britain set to watch each episode, it’s a great way to shine a spotlight on the Wild Atlantic Way – highlighting our picturesque driving routes and spectacular scenery. It will help ensure that Ireland stays front-of-mind with prospective visitors and remind viewers across Britain that the Wild Atlantic Way is a great choice for a driving holiday.”

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to encourage travellers in Britain, and elsewhere around the world, to put Ireland on their holiday wish-list.