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Promoting Ireland


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Promoting Ireland
Ireland’s coastline and countryside provide backdrop for More4 TV series
The three-part series follows various personalities from across the island of Ireland
 Thurs 23rd June 2022


Wild ocean photographer George Karbus near Liscannor, Co Clare, during filming for episode one of Ireland: Coast & Country.

Images of our beautiful coastline and countryside will be beamed into homes across Britain, when a new series – called Ireland: Coast & Country – begins airing on More4 this week.

The three-part series will follow various personalities from across the island of Ireland – offering viewers the chance to learn about their daily activities and lifestyles and to see our spectacular landscape. The series was produced by Afro-Mic Productions, a Belfast-based production company, and is supported by Tourism Ireland.

Characters set to feature in the series include a wild ocean photographer in Co Clare, Ireland’s first and only vermouth makers on Valentia Island, a lighthouse keeper on Rathlin Island, a goat herder in Howth, as well as three mountain climbers – all over 70 years old – exploring the Wicklow Mountains.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to support the production of this new three-part TV series, ‘Ireland: Coast & Country’. With a large audience right across Britain set to watch the series on More4, it’s a great way to shine a spotlight on the island of Ireland – highlighting our spectacular coastline and countryside, our wonderful people and some of the fantastic experiences on offer here. It will remind British viewers why Ireland is a great choice for a holiday.

“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to encourage travellers in Britain to put the island of Ireland on their holiday wish-list.”


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