Fáilte Ireland and Limerick City & County Council, in partnership with tourism partners and Open Pass UK, have today launched Limerick’s official Sightseeing Pass – the Discover Limerick Pass, the first destination sightseeing pass of its kind on the Wild Atlantic Way. The Discover Limerick Pass offers access to the top attractions in Limerick for a total price lower than paying for each attraction individually.

Sightseeing Passes are popular all over the world, particularly in key tourism destinations like Dublin, London and New York and now Limerick is leading the way as the first destination in the Wild Atlantic Way to offer this product to visitors. Studies have shown that visitors find sightseeing passes to be a very convenient way of exploring an area as they integrate all the main attractions in one handy product. The Discover Limerick Pass is convenient and easy to use and is available in an instant mobile download to a smartphone. All the visitor has to do is purchase a 1-, 2- or 3-day pass on discoverlimerickpass.com, download on their phones and start exploring. Child passes are also available.

One of the highlights of the Discover Limerick Pass is that it provides a ready-made itinerary for visitors to Limerick and showcases a fantastic range of experiences, including culture and heritage sites, outdoor adventures and food/drink. These include; King John’s Castle, St. Mary’s Cathedral, The Hunt Museum and Foynes Flying Boat & Maritime Museum.

Head of Wild Atlantic Way at Fáilte Ireland Miriam Kennedy said; “We know that today’s tourists are looking for more unique and compelling ways to immerse themselves in the local culture, heritage and history of a destination. The new Discover Limerick Pass enhances Limerick’s tourism offering and will help visitors easily discover some of the unique attractions and hidden visitor experiences across the city and county, while also showcasing the strength of Limerick as a tourism destination as a whole.

“The Limerick Pass was a key output from the ‘Wild Atlantic Way Gateway City Strategy’ which has been two years in development between Fáilte Ireland and Limerick City and County Council in collaboration with industry partners across the county. We’re confident that the pass, along with the other initiatives to come from the Wild Atlantic Way Gateway City Strategy, will not only encourage more visitors to come to Limerick, but to also stay longer and spend more."