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Promoting Ireland


Fáilte Ireland
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Promoting Ireland
Fáilte Ireland announces Fire and Shadows Processions for Halloween 2023
New Samhain night processions in Limerick, Longford and Waterford
 Thurs 19th October 2023


Fáilte Ireland in partnership with the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media is pleased to announce Fire and Shadows Processions, a series of Samhain night processions taking place in Waterford, Limerick and Longford across the October Bank Holiday weekend.

The Fire and Shadows Processions Pilot Scheme was launched in early 2023 to enhance and raise the profile of existing Samhain and authentic Halloween festivals and events. Following an investment of €200,000 from Fáilte Ireland and the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media under the Night-Time Economy Taskforce, the initiative aims to strengthen Ireland’s position as the ‘Home of Halloween’, attract more visitors and create new economic opportunities within destinations, and support a more vibrant and diverse Night-Time Economy.

Fire and Shadows Processions will celebrate Ireland as the original birthplace of Halloween. In Limerick, Longford and Waterford, the Samhain night processions will take visitors on a journey through the realms of darkness and light, where spirits, mythical creatures, and ethereal beings converge. A captivating fusion of Celtic mythology, eerie folklore, and the spirit of Samhain / Halloween, to mark the thinning of the veil between the living and the departed.

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD said: “I am very pleased to announce the launch of the Fire and Shadows Processions. This initiative marks yet another exciting step in furthering the ambitions of the Night-Time Economy Taskforce to diversify our cultural night-time offering. Festivals play an important role in delivering engaging visitor experiences, giving local communities, domestic and international visitors the opportunity to experience the very best of our culture, people and places. They are also key economic drivers for local businesses. Halloween is a globally recognised holiday and the Fire and Shadows Processions are excellent platforms to promote Ireland as the place where it all began and encourage locals and visitors to experience the rich culture and heritage of Limerick, Longford and Waterford and the surrounding areas.”

Orla Carroll, Director of Product Development at Fáilte Ireland, added: “The development of festivals is part of Fáilte Ireland’s strategy to attract domestic and international visitors to areas outside traditional tourism hotspots and peak times. The Fire and Shadow Processions present a unique opportunity to build on existing Samhain events to further showcase Limerick, Longford and Waterford’s strong tourism offering, while encouraging visitors to stay longer and spend more. Working in close partnership with Night-time Economy Taskforce, and local authorities across the three counties, we have developed a series of processions that will bring the story of Samhain to life and celebrate Ireland as the Home of Halloween.”


Visit Fáilte Ireland’s website





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