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Promoting Ireland
Influential German business travel buyers explore Ireland
Itinerary includes Carton House, the g Hotel, the Armada Hotel, Trump Doonbeg and Glasson Lakehouse
 Fri 24th November 2023


Pictured: German MICE buyers pictured outside Truffle during a food tour of Galway city, with Orla Kraft, Tourism Ireland (left); and Matthew Smith, Fáilte Ireland (right).

German MICE – meetings, incentives, conferences and exhibitions – buyers are exploring Ireland this week. The aim of the visit – organised in conjunction with Wallace Travel Group – is to showcase the superb facilities and unique experiences on offer here for incentive travel and corporate meetings, inspiring the German buyers to recommend Ireland to their clients.

The group is following an action-packed itinerary, which includes Carton House, the g Hotel, the Armada Hotel, Trump International Golf Links & Hotel Doonbeg, Glasson Lakehouse and Kilbeggan Distillery. They’re also taking part in a food tour of Galway and will enjoying a special experience at the Cliffs of Moher involving axe throwing and cheese tasting!

David Boyce, Tourism Ireland’s Head of Business Events, said: “Tourism Ireland was delighted to invite this group of influential German MICE buyers to visit Ireland. Seeing is believing, so this visit is a really good opportunity to showcase our superb tourism offering, our unique experiences and, of course, the warmth of our welcome - which all go to make Ireland a fantastic choice for incentive travel and corporate meetings. Business Events is an important, high yield sector and Tourism Ireland is undertaking a busy programme of activity throughout 2023 to grow business in this area.”

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading Business Events destination.


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