The Best of Irish Hotels & Guesthouses

Sat 25 May, 2024
Saturday 25 May, 2024
Promoting Ireland

Tourism Ireland
Tourism Update

Visit Website

Promoting Ireland
Highlighting car touring holidays at Classic Motor Show in Birmingham
An excellent platform to spread the word about car touring holidays with prospective holidaymakers for Ireland
 Thurs 16th November 2023

Pictured: (back, l-r) Nicola Duggan, Sneem Hotel; Sheila Russell, Harvey’s Point; Brian Miley, Gleneagle Group; Shane Clarke, Tourism Ireland; Dave Ashcroft, P&O Ferries; (front, l-r) Linda Duncan, Tourism Ireland; Catherine Lee, P&O Ferries; Heather Keanie, Causeway Coastal Route; Martina Rafferty, Waterfront Hotel and Sweeneys Hotel; and Amy Riddell, Tourism Ireland.

Seven tourism businesses from Ireland joined Tourism Ireland at the Classic Motor Show in Birmingham over the weekend. The Classic Motor Show is an annual event which takes place over three days and attracts around 70,000 people, offering an excellent platform to spread the word about car touring holidays here among British car enthusiasts – and prospective holidaymakers for Ireland.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Causeway Coastal Route, Ireland’s Ancient East and the Wild Atlantic Way. 2024 marks the 10th anniversary of the Wild Atlantic Way, which provides us with another great hook to showcase the iconic route.

“Tourism Ireland is encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is that Ireland is a great choice for a driving holiday.”

Visit Tourism Ireland’s website

IHF Member Hotels & Guesthouses and tourism industry partners can submit news stories for inclusion by emailing us at

Book Direct for the very best
deals and guest experience!

Irish Hotels Federation | Working Together