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Sat 25 May, 2024
Saturday 25 May, 2024
Promoting Ireland


Tourism Ireland
Tourism Update

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Promoting Ireland
Highlighting car touring holidays at Classic Motor Show in Birmingham
An excellent platform to spread the word about car touring holidays with prospective holidaymakers for Ireland
 Thurs 16th November 2023


Pictured: (back, l-r) Nicola Duggan, Sneem Hotel; Sheila Russell, Harvey’s Point; Brian Miley, Gleneagle Group; Shane Clarke, Tourism Ireland; Dave Ashcroft, P&O Ferries; (front, l-r) Linda Duncan, Tourism Ireland; Catherine Lee, P&O Ferries; Heather Keanie, Causeway Coastal Route; Martina Rafferty, Waterfront Hotel and Sweeneys Hotel; and Amy Riddell, Tourism Ireland.

Seven tourism businesses from Ireland joined Tourism Ireland at the Classic Motor Show in Birmingham over the weekend. The Classic Motor Show is an annual event which takes place over three days and attracts around 70,000 people, offering an excellent platform to spread the word about car touring holidays here among British car enthusiasts – and prospective holidaymakers for Ireland.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Causeway Coastal Route, Ireland’s Ancient East and the Wild Atlantic Way. 2024 marks the 10th anniversary of the Wild Atlantic Way, which provides us with another great hook to showcase the iconic route.

“Tourism Ireland is encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is that Ireland is a great choice for a driving holiday.”


Visit Tourism Ireland’s website





IHF Member Hotels & Guesthouses and tourism industry partners can submit news stories for inclusion by emailing us at hotelnews@ihf.ie


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