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Sat 20 Apr, 2024
Saturday 20 Apr, 2024
Appointment


Dromoland Castle
Co. Clare

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Appointment
Gráinne O’Rourke appointed Marketing Manager at Dromoland Castle
Gráinne first experienced a taste of the hospitality industry in her very first job at the Inn at Dromoland
 Tues 5th March 2024


Dromoland Castle in County Clare is delighted to announce the appointment of Gráinne O’Rourke as Marketing Manager. County Clare-born Gráinne has come full circle, having first experienced a taste of the hospitality industry in her very first job at the Inn at Dromoland, Dromoland Castle’s sister property, when she was just sixteen! A graduate of NUI, Galway with a Bachelor of Commerce and a major in Marketing, Gráinne followed an early career path into the retail sector before naturally progressing into marketing roles within the retail and non-for-profit Arts sectors.

After spending seven years promoting the very best of Irish creative talent as Special Projects Manager for IFTA (Irish Film & Television Academy) in Dublin, Gráinne moved back down to the West and took on the role of Marketing & PR Manager for Ireland’s largest regional shopping destination, the Crescent Shopping Centre under the stewardship of Clancourt Management for a further seven years. The role was multi-faceted working with up to 90 retailers supporting their business strategy through marketing, PR initiatives and events along with navigating a turbulent time during Covid with the multitude of challenges faced by the retail sector, putting comms strategies in place to re-assure consumers and support the centre’s retailers in getting back to business.

In her new role as Marketing Manager at Dromoland Castle, Gráinne will work closely with senior management and the strong marketing team in place, adding her own wealth of experience and utilising her keen interest in digital media and experiential marketing to bring the Estate’s exciting plans to life.

Commenting on her recent appointment Gráinne said: “As someone who is born and bred in County Clare, I am so delighted to join the wonderful team at Dromoland Castle and The Inn at Dromoland who are unbelievably passionate and dedicated about every aspect of hospitality – it permeates through every facet and department and it is truly special to be part of that – I look forward to bringing some new exciting marketing initiatives to fruition to further develop the “experience” of visiting Dromoland and working with key stakeholders in the region to maintain the already strong positioning in the marketplace as a truly exceptional business and luxury property offering.”

Mr. Mark Nolan of Dromoland Castle on the appointment has said: “We are delighted to welcome Gráinne to the team here at Dromoland Castle, she brings with her a wealth of marketing, event & communications experience and offers great insight to further develop the future plans for Dromoland Castle & Estate in conjunction with our strong marketing and sales department. We are confident her fantastic experience and interest in all things experiential and digital will further enhance our wonderful guest offerings across our estate”.


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