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Mon 15 Jul, 2024
Monday 15 Jul, 2024
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Vibrant Rebrand unveiled at Dublin and Cork Airport Duty Free Stores
Demonstrating ARI’s commitment to being the world’s favourite airport retailer and partner of choice
 Thurs 27th June 2024


Pictured: Tom Byrne, Retail Director ARI Ireland and Ray Hernan CEO ARI at the official ribbon cutting in Dublin Airport Duty Free.

Passengers travelling through Dublin and Cork airports will notice the travel retail stores, formally known as “The Loop,” have undergone a vibrant and dynamic re-brand. They are now known as Dublin Airport Duty Free and Cork Airport Duty Free.

The rebrand is a continuation of ARI’s commitment to its vision of being the world’s favourite airport retailer and partner of choice. ARI is daa's global airport retailing subsidiary dedicated to providing authentic, immersive experiences that reflect and celebrate the essence of each location.

Over 34 million passengers pass through both Dublin and Cork airports each year. Since 2009, they have visited The Loop for all their duty-free shopping. This refreshed offering will bring greater alignment of the retail experience with ARI’s enhanced customer value proposition.

Tom Byrne, Retail Director at ARI Ireland, expressed excitement about the new rebrand: “We are the first and last stops for travellers visiting this beautiful country. Our goal is to inspire and engage our customers as they visit the Duty Free stores on their journey. We are uniquely placed to showcase both cities - their old souls and young hearts - representing the heritage and culture, juxtaposed with the vibrancy and modernism of both Dublin and Cork.”

Ray Hernan, ARI’s Chief Executive Officer, emphasized the significance of the rebrand: “This marks a significant enhancement of our offering, reflecting the heritage of our operations at ARI as pioneers. It shows that we are serious about joy and what that means for our customers. It’s not just about a logo change; it’s an ethos, an intention, an expression of who we are - a fundamental commitment to elevating the overall customer proposition. Congratulations to the ARI Ireland team for delivering this transformative offering that will undoubtedly excite and bring joy to our customers for years to come.”

The logos for both locations have been developed with each letter paying homage to the cities themselves:

Dublin:

D – historical Georgian doorways at Merrion Square

U – vibrant umbrella street installation at South Anne Street

B – Dublin’s famous literary heritage depicted by a stack of books

L – statues of Dublin city such as Daniel O’Connell or Molly Malone

I – the famous Spire of Dublin on O’Connell Street

N – modern architecture in the city such as at the Grand Canal

Cork:

C – River Lee running through Cork city

O – Cork’s iconic English Market, trading since 1788

R – The Rebel County – Cork’s moniker since the War of Independence

K – the Old Head Lighthouse of Kinsale

Visit www.dublinandcorkdutyfree.ie to find out more.


Visit Dublin Airport’s website





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