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Fáilte Ireland
Tourism Update

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Fáilte Ireland announces 2024 plans for Sustainable Tourism Development
Strategic partnership between SEAI and Fáilte Ireland to support decarbonisation of tourism businesses in Ireland
 Thurs 22nd February 2024

Pictured: Minister for Tourism Catherine Martin TD, with Paul Kelly, CEO, Fáilte Ireland (right) and William Walshe, CEO, SEAI, at the signing of a Memorandum of Understanding between Fáilte Ireland and the Sustainable Energy Authority of Ireland (SEAI).

Fáilte Ireland has unveiled its ambitious plans to drive sustainable tourism development across Ireland and support the decarbonisation of tourism businesses. The National Tourism Development Authority unveiled its 2024 plans at a special virtual event for the tourism industry, opened by Minister for Tourism Catherine Martin TD, and watched by over 1500 tourism operators, providers, and employers from across the sector.

Central to the plans is a new Climate Action Programme, developed in consultation with tourism businesses, which includes the appointment of a dedicated advisor to businesses to help navigate every step of the climate action journey.

To accelerate the decarbonisation of the tourism sector in line with national carbon emissions reduction targets, Minister for Tourism Catherine Martin announced that Fáilte Ireland has entered into a Memorandum of Understanding with the Sustainable Energy Authority of Ireland (SEAI). This partnership will ensure tourism businesses can easily access the financial supports available to reduce carbon emissions, increase energy efficiency and adopt renewable technologies.

The National Tourism Development Authority will also celebrate the 10th anniversary of its first regional tourism brand the Wild Atlantic Way in 2024. Every county in the Republic of Ireland is now covered by a Fáilte Ireland regional tourism brand – Wild Atlantic Way, Dublin, Ireland’s Ancient East and Ireland’s Hidden Heartlands, which provide a blueprint for Fáilte Ireland’s ongoing destination development.

To continue to motivate visitors to take a domestic break in Ireland and encourage overseas visitors to choose Ireland as a destination, Fáilte Ireland updated the industry on its future potential pipeline of up to 150 new or upgraded tourism projects that may be developed across its four regional brands. Eight of these new visitor attractions and experiences are due to open in 2024 including Queen Maeve Square in Co. Sligo, a new water sports facility in Curracloe, Co. Wexford, Dublin Castle Records Tower in Dublin city centre and Connaught Harbour in Portumna, Co. Galway.

Businesses can find out more about Fáilte Ireland's new Climate Action Programme here.

Visit Fáilte Ireland’s website

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