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Promoting Ireland


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Promoting Ireland
Tourism Ireland leads sales mission to the United States
Best of Ireland sales mission visits Austin, Dallas, Phoenix and Denver
 Fri 1st March 2024


Pictured: Tourism companies from Ireland and the US on day one of Tourism Ireland’s sales mission to the US, in Austin, Texas, with Siobhan Naughton (left), Theresa Condon (third left), Grainne Aylward (sixth left), Barbara Wood (second right) and Jenna Chapman (right), all Tourism Ireland.

Tourism Ireland, together with a delegation of 13 tourism companies from the island of Ireland and four American tour operators, is undertaking a sales mission to the United States this week – the first of two sales missions this year.

The ‘Best of Ireland’ sales blitz will visit key cities in the United States, including Austin, Dallas, Phoenix and Denver. The schedule includes a B2B event in each city, featuring interactive presentations to showcase Ireland, and the participating companies from Ireland conducting hundreds of meetings with key US travel professionals. It’s a valuable opportunity to inspire and influence the US travel agents, helping to deliver more regional and longer-stay business for Ireland in 2024 and beyond.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “This week’s ‘Best of Ireland’ sales mission to Austin, Dallas, Phoenix and Denver provides an excellent platform to connect our tourism partners from Ireland with key US travel professionals – to inspire those travel professionals about what the island of Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients. We’ll be shining a spotlight on the many things to see and do, and all that is new and exciting, on a vacation on the island of Ireland in 2024.

“The United States remains an extremely important market for tourism to the island of Ireland – it’s our most important market in terms of revenue and our second-largest market in terms of visitor numbers. Our visitors from the United States tend to stay longer, spend more and tour extensively around our regions.”

The next Tourism Ireland ‘Best of Ireland’ sales mission will visit Cleveland, Cincinnati, Minneapolis-St Paul and Chicago in April.


Visit Tourism Ireland’s website





IHF Member Hotels & Guesthouses and tourism industry partners can submit news stories for inclusion by emailing us at hotelnews@ihf.ie


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