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Promoting Ireland

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Promoting Ireland
Emmy award-winning US travel show with over 2 million viewers comes to film in Ireland
Millions of people across the United States to discover Irish dance and culture
 Sat 1st June 2024

Mickela Mallozzi, host of US travel show ‘Bare Feet with Mickela Mallozzi’ (front, second right) and crew, during filming at the Giant’s Causeway; also pictured is Ruth Moran, Tourism Ireland (second left).

SFilming for season seven of an Emmy award-winning US travel series – called Bare Feet with Mickela Mallozzi – is taking place in Ireland this week. The series reaches millions of people across the United States on PBS (Public Broadcasting Service, the public TV network), with over 2 million viewers per episode, as well as via the PBS app and website.

Mickela Mallozzi is the producer and host of the series and the show follows her travels around the world. What makes the show unique is that Mickela explores and highlights some of the cultural and dance traditions of each destination she visits. Mickela and her crew – who are here as guests of Tourism Ireland, Fáilte Ireland and Tourism NI – have been capturing content for three 30-minute episodes which will air on PBS in spring next year.

Filming has been taking place here in the North West and in Northern Ireland. In Leitrim, the crew filmed at The Glens Centre, where members of the music group Kíla taught Mickela how to play the uilleann pipes and other Irish instruments. Filming also took place at the Sligo Oyster Experience, Nancy's Barn in Ballyliffin and on Malin Head. In Northern Ireland, the crew captured content with chef Noel McMeel at The Ebrington Hotel, as well as at the Giant's Causeway, the new McConnell’s Distillery and Visitor Experience in Crumlin Road Gaol and the Oh Yeah Music Centre.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted that Bare Feet with Mickela Mallozzi is filming in the North West and Northern Ireland this week. It’s a wonderful opportunity to highlight our beautiful scenery, our rich music and dance traditions, as well as some of the many things to see and do here, to a huge audience across the US. The publicity value of a TV programme like this is immense – it is an excellent way of shining a spotlight on Ireland, inspiring prospective American holidaymakers to come and experience the destination for themselves.”

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of promotional activity, to inspire travellers in the United States, and elsewhere around the world, to choose Ireland for their next holiday.

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